And when was the last time a small business went hat-in-hand begging for a bailout from the federal government? NEVER!
It occurred to me that in talk radio, we often react to a big corporation that misbehaves with the threat of a boycott. Those companies usually deserve it.
But what about doing something to reward small, local businesses that often struggle? How about instead of a collective boycott, we could use our wallets to spur a “BUY-COTT?”
That’s the reason for my decision last year to start a Dom Giordano “Cash Mob.” It’s a pretty simple premise: my DomTown listeners suggest a local business or organization we can support with our wallets.
For the past year, I’ve been doing that- reaching out to small groups of you, asking you to join me to patronize a local business at a particular date and time. It’s been great fun, and gratifying to know that your patronage helps a small business.
Join me and attend the Moorestown Theater Company’s summer production of “Fiddler on the Roof” on Friday, July 18th at 7PM.
Local theater plays an important role in our communities, and “Fiddler on the Roof” is one of my all-time favorites. Whenever I hear the song “Tradition” it reminds me that one of the strongest themes we talk about in my show is the importance of holding on to traditions- family traditions, cultural traditions, community traditions and national traditions.
Another reason why “Fiddler on the Roof” is so special to me is it reminds me of the incredible trip I made to Israel a few months ago. It made a profound impact on me…and I came away with an even deeper appreciation of Israel’s history and traditions.
Join My Cash Mob
One of the great things about talk radio is our opportunity to make our collective voices heard and effect positive change. By being part of my Cash Mob, we can use our collective wallets to make a positive change by supporting a local business or organization.
Here are the details:
Join me and Roe on Friday, July 18th for the Moorestown Theater Company’s 7PM performance of “Fiddler of the Roof,” which will be held at:
The William Allen Middle School
801 North Stanwick Road
Moorestown, NJ 08057
Tickets are $15, with all seats reserved, and can be purchased online at www.moorestowntheatercompany.org or by calling (856) 778-8357.
The reason Cash Mobs are successful is that the people work at getting the word out. You can help me out by:
- Sharing this blog post on Facebook (just click the “Like” button next to this post)
- Telling your family, friends, neighbors and co-workers
- Organizing a group and buying some tickets (even if you can’t join me and Roe on Friday, Moorestown Theater Company will have numerous other performances July 17-20 and July 24-26)
Small businesses and local community organizations deserve our support. Like Tevye, we can start our own “tradition” of putting the power of our wallets to do good. It will be a great night of theatre, and Roe and I hope to see you there as part of the DomTown Cash Mob…let’s fill those seats!